About us

The Pied Piper started in business in London in 1986 and in Cheltenham in the Cotswolds in 1989.

We specialise in collector bears and gollies, dolls, dolls houses and quality soft toys for babies and children including Peter Rabbit, Paddington and Winnie the Pooh.

We are a Club Store for Steiff, Deans, Deb Canham, Robin Rive, Gotz, Hermann and for Hildegard Gunzel's dolls and bears, amongst others.

We are a family business with our emphasis being on excellent service and competitive prices - do call us with any questions on +44(0) 1242 251 532.

How To Find Us:

The shop is in the very popular and fashionable Montpellier area of Cheltenham. We are very close to the Queens Hotel. As you walk up from the centre of town, Montpellier Avenue is just to the right of the Queens. The Pied Piper is on the left hand side of Montpellier Avenue opposite ASK restaurant and on the corner with Montpellier Spa Road. We would love to see you. It is only 3/4 minutes walk from the centre and easy to find.

Steiff Club Membership

Our customers are always king... but as a Club member, you can be a VIP as well!

As a Steiff Club member, you will enjoy a whole host of benefits. Every year, there is a special gift, lots of information about Steiff, the latest literature and exclusive Club editions. You will also get the chance to talk to other Steiff enthusiasts and make new friends at our Club events.

Find out about the Benefits at at a glance, and join now!